The year 2020 marked a significant point in Rolex history, not just for the challenges presented by the global pandemic but also for the prices of its coveted timepieces. While precise, publicly available retail price lists from Rolex are notoriously difficult to obtain – the company maintains a strict policy of not releasing official price lists – we can reconstruct a general picture of the approximate retail prices for various models in 2020 based on historical data and reports from authorized dealers and reputable sources. This article will delve into the approximate prices of several key Rolex models from 2020, providing context within the broader landscape of Rolex pricing trends, including the significant price increases observed in 2022 and 2023.
It's crucial to understand that the prices mentioned below are estimates and should not be considered definitive. Variations existed between dealers, locations, and even the specific configuration of the watch (e.g., bracelet material, dial variations). The secondary market, where pre-owned Rolex watches are traded, further complicates the picture, often commanding prices significantly higher than the original retail price.
Approximate Rolex Retail Prices (USD) in 2020 – A Snapshot:
Please note that these are *approximate* prices based on available information and may vary. These prices do not include applicable taxes or import duties.
* Oyster Perpetual: Starting around $5,400 – $6,000 depending on size and dial. The Oyster Perpetual, a classic entry-level model, saw a significant surge in popularity in 2020, contributing to its already strong demand.
* Air King: Around $6,000 - $6,500. The Air King, a less frequently discussed model, maintained a relatively stable price point compared to some of its more popular counterparts.
* Explorer: Around $6,500 - $7,000. This iconic explorer's watch, known for its rugged simplicity and reliability, held its value well.
* Explorer II: Around $8,000 - $8,500. The Explorer II, with its GMT functionality, commanded a higher price point than its sibling, the Explorer.
* GMT-Master: Prices varied considerably depending on the specific reference number and materials. Expect prices ranging from $8,000 to well over $10,000 for certain configurations. The GMT-Master's enduring popularity and iconic design cemented its position as a highly sought-after model.
* GMT-Master II: Similar to the GMT-Master, prices varied greatly depending on the specific reference and materials used. Expect a wide range, from approximately $10,000 to well beyond $15,000 for certain models, especially those with precious metal bezels or cases.
* Milgauss: Around $8,000 - $9,000. The Milgauss, with its unique green crystal and anti-magnetic properties, held a niche but devoted following.
* Submariner: Around $8,000 - $9,000. The Submariner, a cornerstone of the Rolex collection, remained highly sought after. Demand consistently outstripped supply, even in 2020.
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